Whether it is a huge corporation, a small private company or a sporting club; advertising is an important part of the business. Conglomerates the likes of Coco Cola spend millions of dollars annually on advertising and we, the consumer, are inundated with all kinds of ephemera on a a daily basis. Advertising is a medium that is seemingly in our lives 24/7; there is no escaping it. Turn on the TV and you’ll see commercials for cars, tires, foodstuffs, drinks and much, much more. Head out for an evening at the movies and you’ll have to endure 15 minutes of advertising prior to the commencement of the main feature.
Even at sporting events, like the Super Bowl, we cannot escape the tentacles of the advertising companies as they decorate sporting venues with all kinds of advertising frippery. It is clear that the advertising industry is a gargantuan business that grows and evolves hand-in-hand with all technological advances. As mentioned, advertising is expensive and it is only the aforementioned conglomerates that have the wherewithal to create magical TV commercials, huge colorful billboards, and endless magazines and newspapers ads.
If you have a desire to advertise your business, club or even a weekend garage sale, but wish to save money on advertising, the following are some methods you may want to employ.
- Consider using a direct-mail system for a short time until you establish regular clientele. This entails sending out pamphlets or flyers directly to the homes of people you think may be interested in your product or wares. Make sure you direct mail people you are sure would be interested; sending mail willy-nilly is akin to spamming folks with snail and electronic mail. Prior to mailing direct make sure you do some research. if, for example, you want to advertise your gardening business, sending pamphlets to people that reside in a condominium is not a smart move. It would be the same as trying to sell lawn mowers to people living in downtown Osaka, Japan – not a good idea.
- If you have a website for your business; try to attract more hits to the site by perhaps paying someone to create SEO (search engine optimization) articles which will attract the Internet search engine giants of Google and Yahoo. Initially you may have to pay a sum of money for this form of advertising however, if you plan well and have the ideal content, soon you’ll find that visitors to your website have increased and your business is taking off. Indeed, in the 21st century, Internet advertising is an excellent way to make your club or business known.
- If you want to advertise a local event for example – a garage sale, sports games, party or festival – there a various cheap advertising methods available. Flyers are the most common as are bumper-stickers; although printing costs may be a little expensive. Putting a small black and white advertisement in your local newspaper, will probably attract folks. It is also possible to create and print your own posters using your home computer. Once these posters have been printed, visit stores at your local mall and ask if you can place a poster in their window. While you’re at the shopping mall, you might also consider placing flyers under the windshield wipers of vehicles in the parking lot.
- Whether you have a small business or a club; selling tee-shirts that introduce your club or business to the community, is another clever method of cheap advertising. It is possible to get tee-shirts and other articles of clothing screen printed for relative low costs. Costs are usually determined by volume – printing two hundred tee-shirts is going to be a lot cheaper than having a mere ten printed.
There are various cheap methods of advertising you are able to employ and it’s just a matter of using your imagination. In the 1970s one unique method used by a politician was to purchase the hoods of wrecked cars, spray paint his name on them and then distribute the spray-painted hoods in different areas around the city. Within a few days, his name became a household word.
Finding ways to advertise cheaply is not as difficult as you may think and, as mentioned above, all it takes is a little ingenuity and patience. Remember the more unique your advertising methods are, the more of an impact you will have on your target members of the public. Like those huge conglomerates, mentioned above that hire advertising companies to come up with something different, you too should come up with something that’ll sell your product, service or event; the only difference is you don’t have to spend millions of dollars.
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